Dartmouth Authentic To Host Grand Opening
3/4/2025 1:50:00 PM | Athletics
Grand Opening To Take Place On Friday at 9 am
HANOVER, N.H.—On Friday, Mar. 7, Dartmouth Authentic will host its Official Grand Opening at 9 am. The event will take place at 24 South Main St. in Hanover.
The event will feature a ribbon cutting, refreshments, prizes along with a discount on merchandise.
On August 19, 2024, it was announced that Dartmouth Athletics and longtime partner Follett will create a brick-and-mortar store that will feature Dartmouth Athletics' merchandise. The store officially opened to the public in the fall
The team store on Main Street, online, and game day offerings provide a wide range of products, including exclusive Dartmouth Athletics clothing and merchandise — including Dartmouth's sideline apparel offered by Nike. The store, independently operated by Follett, enhances the availability of Dartmouth Athletics merchandise, both in person and online. Follett's managing of merchandise sales at athletic events marks a significant game day enhancement for Dartmouth Athletics.
The opening of Dartmouth Authentic is the latest in a number of Dartmouth investments in downtown Hanover. Dartmouth has announced strategic investments in housing that, when completed, are expected to open up housing options for the Upper Valley community. The institution has also begun work on a decarbonization program that will replace Dartmouth's aging fossil-fuel-powered steam-heating plant with an electricity-driven, low-carbon energy system, building a greener future for the campus and the wider region.
