Van Wagner Named Multimedia Rights Partner for Dartmouth Athletics in Long-Term Agreement
4/27/2026 2:00:00 PM | Athletics
HANOVER, N.H. —Dartmouth's Haldeman Family Director of Athletics and Recreation, Mike Harrity, has announced a new long-term partnership between Dartmouth Athletics and Van Wagner, partnering with the company as its exclusive multimedia rights (MMR) holder. The comprehensive agreement positions Van Wagner to lead all aspects of Dartmouth Athletics' corporate partnerships, sponsorship sales, and integrated marketing initiatives, helping further strengthen the department's revenue strategy.
"We conducted a thorough competitive process and are excited to partner with Van Wagner, who embraces our values and shares our commitment to excellence," said Harrity. "Their expertise in multimedia rights and corporate partnerships, and their genuine understanding of our values and mission, position us to strengthen our brand and elevate the experience for our student-athletes, alumni and fans. We can't wait to get started."
Through this partnership, Van Wagner will oversee the development, sales, and activation of Dartmouth Athletics' multimedia rights portfolio across in-venue, digital, broadcast, and campus platforms. The collaborative partnership will generate new revenue streams, elevate the Dartmouth Athletics brand on a national level, and enhance overall experience for fans, corporate partners and the Dartmouth community.
Van Wagner will deploy its national sales network and industry resources in close collaboration with Dartmouth Athletics leadership, building long-term corporate partnerships that reflect the institution's mission and values.
"We are honored to partner with Dartmouth Athletics and an institution defined by its commitment to academic excellence, leadership, and the holistic development of its student-athletes," said Mike Palisi, President of Van Wagner College. "Our team is committed to building a best-in-class multimedia rights program that not only drives sustainable revenue growth, but also aligns with and supports Dartmouth's mission, enhancing the student-athlete experience while creating authentic, values-driven partnerships that reflect the integrity and tradition of the College."
The agreement was reached with the assistance of LEONA, led by President Dan Gale.
About Dartmouth Athletics
Dartmouth, the nation's ninth-oldest institution of higher education and a proud member of the Ivy League, offers a comprehensive and highly competitive athletics program. Dartmouth sponsors 35 varsity sports, 16 for men, 18 for women, and coeducational sailing, along with 37 club sports and 12 intramural sports offered. Nearly three-quarters of Dartmouth undergraduates participate in some form of athletics, reflecting the College's strong culture of participation and competitive excellence.
Known as the "Big Green," Dartmouth's varsity teams compete at the NCAA Division I level and within the eight-member Ivy League. Dartmouth student-athletes have a long tradition of competing at the highest levels.
A private, four-year, coeducational liberal arts college, Dartmouth places a strong emphasis on undergraduate education while also maintaining the profile of a small university. In addition to its undergraduate programs, Dartmouth is home to distinguished graduate schools of business, engineering, and medicine, as well as 16 graduate programs in the arts and sciences.
About Van Wagner
Van Wagner is a leading sports advertising and entertainment agency, with global expertise in live events, sponsorship sales, multimedia rights and aerial advertising. Van Wagner creates, advises and sells on behalf of world-class teams, leagues, brands and properties. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the NCAA, MLB, NBA, and international soccer, as well as collegiate multimedia rights and in-venue content production at the world's biggest sporting events. For more information, visit www.vanwagner.com.
